Branding · Travel
Wayfare: A brand for slow, local travel
A travel brand built around local culture, longer stays and stories, not landmarks.
- Project
- A Wolfpixel project, designed by the team I lead
- Industry
- Travel and tourism
- Year
- 2026
- Tools
- Photoshop, Illustrator, Figma
Wayfare is a travel brand for people who want to experience a place, not pass through it: fewer destinations, longer stays, and routes shaped by locals.
What the project covers
- A three-month project, from the problem with modern travel to the outcome
- The Wayfare mark, a sun-like symbol, and its icon set
- Colour and type, with an olive and bright yellow palette
- Brand applications, from merchandise to vehicles
Design notes
The identity is warm and outdoorsy on purpose. Travel brands often sell the destination; Wayfare sells the feeling of being welcome there.
Below is the full presentation, slide by slide.
Presentation by the Wolfpixel team, first published on Behance.
