Brand designer for startups in Lagos and Nigeria
Brand identity designer for Lagos startups, built for trust
I'm Maniruzzaman Jubayer, a senior brand designer working with Nigerian founders from Dhaka, with my team at Wolfpixel. I'm five hours ahead of Lagos and share 5 hours of your working day.
Free 30 min intro call · Start with a $1,500 trial week · No retainer
Founders building SaaS, fintech and AI products work with me
- Years leading Wolfpixel
- 3+
- Products shipped
- 20+
- Behance gallery features
- 22
- Clutch rating
- 5.0
COO & Design Lead, Wolfpixel, with a senior team behind me
The brand problems Lagos founders bring to me
In Nigeria's busiest categories, the brand is often the first thing that earns trust, or loses it.
Problem 01
Every fintech looks the same
Green or purple, a rounded logo, the same promises. Customers cannot tell you apart, so they choose the one they have heard of.
Problem 02
Trust has to come first
People are wary of scams and new apps. The brand has to feel established and honest from the first screen.
Problem 03
The brand lives on a phone
Customers meet you through an app icon, a WhatsApp chat and an Instagram post, not a billboard.
Problem 04
You plan to grow beyond Nigeria
The name and identity need to travel to other African markets and investors abroad without losing what makes them local.
What you get when I build your brand
A brand system designed for trust, for mobile and for growth.
Positioning that sets you apart
A clear point of view on who you serve and why you are different, before any design.
An identity built for trust
Logo, colour and type that feel established and honest, tested against your competitors.
Mobile-first applications
App icon, WhatsApp and social templates, and in-app moments where people meet the brand.
Naming support
Territories and shortlists checked for local meaning and obvious conflicts. Your lawyer handles trademark searches.
Pitch deck design
A deck in the new brand, ready for your next raise.
Practical guidelines
A short guide and templates your team and partners can follow.
Why Lagos founders choose me for their brand
How working with me compares with a typical agency or a freelancer.
| What you get | With me | Typical agency | Freelancer |
|---|---|---|---|
| Senior designers on your brand | Yes | Sometimes | Sometimes |
| Positioning before the logo | Yes | Sometimes | Sometimes |
| Built for app icons, WhatsApp and social | Yes | Sometimes | Sometimes |
| The same team can design your app and site | Yes | Sometimes | No |
| Most of your working day shared | Yes | Yes | Sometimes |
| A paid trial week before you commit | Yes | No | No |
Branding case studies
Identities for mobility, security and logistics brands designed by the Wolfpixel team.
Branding · Mobility
SpareCharge
An identity for a platform that connects EV drivers with private charger owners nearby.
View case study →
Branding · Cybersecurity
Secuara
A bold identity for a cybersecurity company, from the mark's construction to app and print.
View case study →
Branding · Logistics
ROMO Logistics
Brand identity for a logistics company, with a typographic mark, palette and social and web layouts.
View case study →My branding process
From a paid trial week to a brand your team can use, in four steps. See what the trial week looks like.
- 01
Trial week
Positioning and a first visual territory, with first designs within 48 hours, for $1,500.
- 02
Scope and quote
If the week works, a full list of what the brand needs and one clear price.
- 03
Identity design
Logo, colour, type and imagery developed in weekly rounds, shown on real applications.
- 04
Guidelines and rollout
A practical guide, templates and every file, plus help rolling it out.
Working with me from Lagos
- Time difference
- Dhaka is 5 hours ahead of Lagos, so we share 5 hours of your working day
- Trial week
- $1,500, which is about NGN 2.0 million at today's rate. Prices are set in US dollars
- Languages
- English in meetings and in the brand; local language touches guided by your team
- Local know-how
- fintech trust, app icons and WhatsApp kits, naming that travels
- Ways to talk
- Slack and Google Meet, booked in Lagos time
Related services
A new brand usually needs a new site and product polish to match.
What founders say about working with me
Working with Jubayer and the team has been a blast. Their creativity has honestly taken our platform to new heights. Incredibly professional and so proud to work with, we’re over the moon with their results, and we can’t wait to team up with them again.
It’s great that I can work with just Wolfpixel to get every aspect of what I need completed.
I highly recommend Jubayer for any design project. He quickly grasps complex concepts, excels in standard design practices, and responds promptly.
Working with Jubayer on our website was fantastic from start to finish. He took the time to understand our vision and provided valuable insights.
Guides for Lagos founders
Fintech branding in Nigeria: building trust in a crowded market
How positioning, identity and every small touchpoint help a Nigerian fintech brand feel safe and different in one of the world's busiest markets.
How much does branding cost in Lagos? An NGN and USD guide
Real 2026 prices for a logo, a small identity and a full brand system in Lagos, plus official trademark fees, designer salaries and why naira prices move.
A brand system you can hand to a team of one
Logos are easy. Keeping a brand consistent when nobody owns it is the hard part.
Branding in Lagos: frequently asked questions
Straight answers to what founders ask before they start.
How much does branding cost in Lagos?
Every project starts with a $1,500 trial week on positioning and a first visual direction. Then you get a full scope and one fixed quote. We quote in US dollars, so the price does not move with the naira.
Can you make our fintech brand feel more trustworthy?
Yes. Trust comes from clarity and consistency: an honest promise, a confident identity and every touchpoint looking like the same company. I design for that from the positioning to the app icon.
Should we register our trademark before the rebrand?
Talk to a lawyer early. I check names and marks for obvious conflicts during the work, and prepare clean logo files for filing, but searches and registration with the Trademarks Registry are a legal job.
Can the brand work outside Nigeria?
Yes. I test names and visuals for how they read in other African markets and with investors abroad, so the brand travels without losing its local roots.
Do you design pitch decks?
Yes. A deck in the new brand is often part of the scope, ready for your next raise.
Is Lagos in a good time zone for working together?
Yes. Dhaka is five hours ahead of Lagos, so my afternoon is your morning and we share 5 hours of your working day for calls and reviews.
Do you design the app icon and store listing?
Yes. I design the app icon and store graphics as part of the identity, because that is where many Nigerian customers first meet the brand.
How do we start the brand?
Book a free 30 minute call in Lagos time. Bring your current name, logo and the competitors customers confuse you with, and the trial week starts on positioning and a first direction.