Branding · Mobility
SpareCharge: A brand for peer-to-peer EV charging
An identity for a platform that connects EV drivers with private charger owners nearby.
- Project
- A Wolfpixel project, designed by the team I lead
- Industry
- EV and mobility
- Year
- 2026
- Tools
- Photoshop, InDesign, Illustrator, Stock, Figma
SpareCharge is a peer-to-peer EV charging platform. It connects drivers with nearby private charger owners, turning unused charging capacity into extra income.
What the project covers
- The brand strategy and identity
- The logo, colour and type, built around a friendly green
- Product UI and charging session screens
- A design system with tokens
- Applications across chargers, cars and the app
Design notes
The name and the identity carry the core idea: sharing what is spare. The brand had to feel local and trustworthy, because people are letting strangers use their chargers.
Below is the full presentation, slide by slide.
Presentation by the Wolfpixel team, first published on Behance.
