Branding · Website · HR tech
Core.hr: A rebrand and website for an HR tech company
A full rebrand, from CoreHR to core.hr, with a new identity system, app visuals and a website.
- Project
- A Wolfpixel project, designed by the team I lead
- Industry
- HR tech
- Year
- 2026
- Tools
- Illustrator, Photoshop, After Effects, Figma
Core.hr is an HR technology company. The project took it from CoreHR to core.hr: a new name treatment, a full identity and a new website.
What the project covers
- Research, branding and web design, planned on one project timeline
- The new logo and the move from the old mark to the new one
- Typography (Mont Display), colour and the wider identity system
- Applications: office signage, social posts and the mobile app
- The website
Design notes
A rebrand is only as good as its rollout. The identity was designed as a system, so the same type, colour and mark work across the office, the app and the site without a designer in the room.
Below is the full presentation, slide by slide.
Presentation by the Wolfpixel team, first published on Behance.
