Real estate · 2024
Homelo
A landing page for a real estate company
Landing page case studies: real estate, AI and fintech pages
Four landing page design case studies: a real estate company, an AI business analysis product, a finance SaaS and a fintech partner. Each shows the page structure, the style guide and the layouts from desktop to phone.
- case studies
- 4
AI · 2024
AI analysis website
A landing page for an AI business analysis product
Fintech · 2024
FundFlo
A landing page for a finance SaaS
Fintech · 2024
FinFuse
A landing page for a fintech partner
What these landing pages have in common
A landing page is one argument, made in order. Every page here follows the same spine: say what it is and who it is for in the first screen, show the product or the offer, answer the doubts a visitor would have, prove it, and ask for one action. Sections that don't move the visitor toward that action are cut.
The landing page projects
- Homelo is a real estate landing page, from market research through testing to the final page.
- The AI analysis landing page is a dark, product-led page for an AI tool that helps businesses analyse how they run.
- FundFlo is a landing page for a finance management SaaS for small businesses, from the layout grid to the final page.
- FinFuse is a landing page for a fintech company that presents itself as a secure, trusted financial partner.
Two product case studies also include the page that sells them: ZenPay and FleetPulse.
How I approach landing page design
I write the page's argument before designing it: the headline, the order of sections and the one action. Then a layout grid and a style guide, and a mobile layout designed on its own rather than stacked from the desktop. On a real product page, real screens beat illustrations, because they show exactly what someone is signing up for. See my landing page design page for how a project runs.
Frequently asked questions
The goal and the audience, the page structure section by section, the style guide, and the desktop and mobile layouts. Homelo also shows the research and testing weeks behind the final page.
It depends on the scope. Homelo took one week of research, two weeks of design, one week of testing and one week for the presentation. A page with clear copy and an existing style guide takes less.
Yes. I build landing pages and websites in React and Next.js from the design system I hand over, so the live page matches the design on every screen size. A project starts with a free 30 minute intro call, then a written scope and one fixed quote.